Flower Trends of 2024:
Natural colors, floral art objects
and long-lasting beauty.

1. Natural colors

In 2024, we are shifting towards more natural colors. Pastel colors like soft pink, lavender, and mint green are particularly popular. These colors bring a sense of calm and serenity, perfect for both indoor and outdoor settings. They combine beautifully with neutral shades like beige and gray, creating a harmonious and elegant look.

2. Long-lasting beauty with silk flowers

Sustainability remains a central theme. Large-scale production of cut flowers has negative aspects, such as high water usage and the use of pesticides. In 2024, we see a growth in the demand of of high-quality silk flowers. The new generation of silk flowers look and feel just like fresh flowers, yet last longer and are pesticide free. More and more people are opting for this sustainable choice.

3. Flower subscriptions

Silk flowers are becoming even more popular in 2024, with a wide range of nearly indistinguishable real-looking flowers. A new silk flower bouquet every month for your home or office? This is now possible with our silk flower subscription models.

4. Flowers as art objects

In 2024, flower arranging is seen as an art form. Flower designers experiment with sculptural shapes, asymmetrical arrangements, and innovative techniques. This creative approach transforms bouquets into artworks, perfect for special occasions and events. Take a look at our floral sculptures to see how Bloom & Wolf creates art with silk flowers.

Looking ahead to 2025

In 2024, we see many natural tones and a shift towards sustainable alternatives. Master florists surprise us with beautiful flower sculptures. The sustainable trend and integration with art are expected to continue. Do you want beautiful sustainable flowers in your home or office? Check out our bouquets and floral sculptures.